The Cramer Institute

The Cramer Institute is a team of highly experienced professionals in leadership consulting and development, each with a passion for awakening individuals to reach their highest potential. We work with executives, managers, teams and entire organizations to transform the way they think, communicate and work, yielding improvements in collaboration, productivity, innovation and customer loyalty.

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About The Cramer Institute

Just Think. Throughout history, leaders have summoned the vision and the courage to change the world for the better. We envision a society in which people from all walks of life can do just that. That’s why we exist: to provoke leaders to realize their potential. In turn, they transform their organizations, their communities, even our culture. Sound too lofty or “pie-in-the-sky?” Game-changing often does. Whether we work with Fortune 500 CEOs or up-and-coming middle managers, we see in them the spark that can lead to greatness. And we love helping them get there.

Our Team

Meet the creators of the Lead Positive books, services and movement: professionals in provoking leaders into realizing their highest potential.

John Davis

Senior Partner
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Judy Dubin, MBA

Senior Partner
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Peggy Guest, PH.D.

Senior Partner
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John Davis

Senior Partner
Whether he is in the middle of a sunset-gilded lake, a rousing musical performance, or one of his dynamic Lead Positive or Power and Presence workshops, John finds exhilarating slices of inspiration just about everywhere. He is most inspired when, as he says, “clients show up ‘from the heart,’ transcend pre-imposed limitations, and discover exactly what they are capable of.” With more than 30 years of organizational development and management experience on the international level, John’s specialty is working with individuals and leadership teams inside corporations such as Monsanto, Nestle Purina, and Peabody Energy. Using Asset-Based Thinking™, he moves his clients to heightened levels of performance, particularly, he says, during times of great organizational change. John’s executive coaching revolves around client self-awareness, communication, influence, team building, conflict resolution, and bringing big ideas to life. For John, it all boils down to helping clients discover new possibilities for their leadership, which enables inspiration for themselves and others.

314-725-0500, ext. 21

Judy Dubin, MBA

Senior Partner
Like Michelangelo who worked with stone to release the potential from within, Judy’s calling reflects the same intention — seeing and releasing each individual’s potential by shining a light on their strengths, talents and goals. Judy joined The Cramer Institute in 1995. She was involved in the development of Asset-Based Thinking™ and infuses our executive coaching programs with the tools of that unique intel. Her input was instrumental in creating some of our Signature Programs, including Courageous Conversations, a key initiative for breaking barriers in corporate cultures. Judy specializes in coaching leaders and high-functioning leadership teams in academic institutions and organizations, such as Monsanto, Peabody Energy, Maritz, TALX, and the Federal Reserve Bank. Judy has an unquenchable thirst for knowledge; is inspired by people who make amazing things happen in their lives; and holds in high esteem people who tell the truth with integrity.

314-725-0500 ext.24

Peggy Guest, PH.D.

Senior Partner
A self-proclaimed “mountain woman” born and raised in Colorado, Peggy is a lover of all things limitless — the outdoors, the mountain air and big thinking. Peggy specializes in executive coaching and leadership development for individuals at companies such as Monsanto, DST, Twain Financial Services and Nestle Purina as well as universities. Using Asset-Based Thinking®, she coaches high-value executives who aspire to use their talents to achieve their dreams, while becoming more effective leaders and company stakeholders. Peggy has worked as a psychotherapist and as an instructor in Women’s Studies at Washington University, and believes in our ability to continually transform ourselves, our companies, neighborhoods and communities for the better. This passion infuses her work at The Cramer Institute, as well as her volunteer work for organizations that provide education and empowerment, such as the YWCA and the Boys and Girls Club of Missouri. Whether she is skiing down Copper Mountain or training others to conquer their own mountains, Peggy takes the front range and never looks back.

314-725-0500 ext. 25

Kathryn D. Cramer, PH.D.

Founder and Managing Partner, The Cramer Institute
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Joyce Dear, BS

Senior Partner
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Colleen Moore, MBA

Director of Operations
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Kathryn D. Cramer, PH.D.

Founder and Managing Partner, The Cramer Institute
“I believe leaders can reach the upper limits of their potential. Imagine a world where leaders of organizations routinely do this. That’s where I want to live … and work.”
This is the vision of Dr. Kathy Cramer, Ph.D., best-selling author, speaker, coach, trainer and executive consultant. Dr. Cramer is passionate about possibilities and potential. Her frequent talk show appearances range from The Oprah Winfrey Show to Bloomberg Business. She has authored nine books, including Lead Positive, named by Inc. Magazine as “One of the Ten Best Leadership Books of the Year for 2014.” She is also a frequent contributor to Psychology Today, Forbes and our own Lead Positive blog. Kathy has led global leadership programs for the U.S. Air Force, DuPont, Monsanto, and many more organizations. A Saint Louis University trained and licensed psychologist, she serves as Executive in Residence at the John Cook School of Business at the University, and is on the Executive Board of the Center of Creative Arts (COCA.) She is a member of the American Psychological Association.

314-725-0500 ext.30

Joyce Dear, BS

Senior Partner
Joyce’s journey is quite unique: from Cramer Institute client, to advocate, to partner. First, as a senior vice-president of TALX Corporation and Equifax Workforce Solutions, she hired our leadership specialists multiple times to guide change, overcome obstacles and propagate common visions. Joyce quickly became a vocal and avid TCI advocate, because, as she says, “I saw positive changes truly take hold.” Energized by these transformations, Joyce joined The Cramer Institute to help other companies experience the powerful benefits she saw first-hand. Now she is often the first contact with companies and leaders seeking paths to the “next level,” connecting them with the most appropriate coaching, consulting, and workshop opportunities. “I’m passionate about seeing people reach their highest potential,” Joyce says. Off-hours, she refuels that passion and recharges though hiking, trout fishing, sitting on her patio with her animals, and serving as “consultant and coach” to two 20-something sons.

314-725-0500 ext.28

Colleen Moore, MBA

Director of Operations
Colleen Moore is nicknamed “Command and Control Central” by her colleagues. With her MBA in Human Resource Management and 19 years experience working at the Cramer Institute, she works hand-in-hand with all clients to ensure their needs are exceeded every day. Colleen is particularly inspired by individuals who are adventurous and visionary, who are not afraid to take chances, and who go where life takes them. Says Colleen: “I believe life should be fun; I believe people need to surround themselves with other people who make them happy; and I believe it’s healthy to cry during a Hallmark commercial.” When she is not supporting her teammates and clients at The Cramer Institute, Colleen may be found running her kids to school and practices, scrapbooking with friends, reading the latest fiction best-seller, or planning her next beach vacation getaway.

314-725-0500 ext. 22

Our Clients

The world-class organizations listed below — and many more — have benefited from The Cramer Institute’s unique, proven Lead Positive services for developing leaders and managing change. We are thrilled and inspired by the range of people and institutions committed to finding new ways of thinking and creating the next, best version of themselves and their futures.

Corporate and Government Clients

  • Adayana
  • Ameren
  • AT&T
  • Bank of America
  • Bunge North America
  • Build-A-Bear Workshop
  • Boys & Girls Club
  • Citi
  • DST Systems
  • DuPont
  • Earthgrains/Sara Lee
  • Edward Jones
  • Emerson
  • Enterprise Rent-A-Car
  • Ernst & Young
  • Equifax
  • Express Scripts
  • Federal Reserve Bank
  • Fleishman-Hillard
  • Graybar
  • Mallinckrodt
  • Maritz
  • MasterCard
  • MEMC Electronic Materials
  • McCarthy Construction
  • Microsoft
  • Monsanto
  • Nestle Purina Pet Care
  • NuFarm
  • Osborn & Barr Communications
  • Peabody Energy
  • Prudential Real Estate
  • RSM Equico/H&R Block
  • Searle/Pfizer
  • Starbucks
  • Surdex
  • The National Charity League
  • U.S. Air Force
  • U.S. Forest Service
  • Watlow Electric
  • Wells Fargo

Healthcare Clients

  • BJC Healthcare
  • Council of Nurse Leaders
  • Independence Blue Cross
  • Mercy Health Systems
  • Prohealth Care Women’s Center
  • Saint Andrews
  • SSM Health Care
  • Washington University School of Medicine
  • Washington University School of Pediatrics
  • St. Louis University Medical Center
  • St. Luke’s Hospital

Education Clients

  • Austin Area Association for the Education of the Young
  • Butler University
  • Cannon School
  • Challenge Charter School (Glendale, AZ)
  • Chaminade College Preparatory School
  • College Bound
  • The College School
  • Kirkwood School District
  • PPEP Tech Academy
  • Mary Institute Country Day School
  • The St. Michael School of Clayton
  • Southern Illinois University
  • Southern Methodist University
  • Villa Duchesne
  • Washington University in St. Louis
  • Webster University Business School
  • Wharton School of Business